Business-Builder Program

Service and Support

• Personal business advisor & consultant - Twice a month, you meet with a Wardell consultant who guides you through the restructuring process to grow your business and gain independence from its daily operations.
• Unlimited support - Whenever you need guidance, you benefit from unlimited access to the Wardell team's knowledge and experience via e-mail, phone or fax.
• "Building a Better Business" workbook series - You benefit from the most comprehensive business development guide of its kind.
• Additional business resources - You can take advantage of a wide range of proprietary information and materials available exclusively through this program.
• Business contacts - You have a direct link to a vast network of outstanding, like-minded business professionals, from accountants to lawyers to graphic designers.

The Tools

• Business manual - This unique business management tool contains every aspect of your business, including systems, strategies, training programs and organizational structure.
• Employee manuals - These powerful employee management tools are customized to your needs, providing you all the information necessary to manage, train and empower your employees.
• Analysis manual - Success is in the details. Track and regularly review pertinent business information to gain a clear picture of your progress. Recognize pitfalls before they become debilitating.
• Business calendar - Your main tool to organize and manage your business development activities.

The Program Core

1. Leadership
Your work here will not only give you a better understanding of your business, it will give you a greater understanding of yourself. Through the leadership program, you will set the standards for your business that will direct and track all your business activities. Leadership gives life and meaning to your work.

Highlights from the Leadership Program include:

1. Personal Foundation
   i. Mission
   ii. Vision
   iii. Values
   
2. Personal Development
   i. Time Management
   ii. Roadblocks to Success
   iii. Decision Making
   
3. Corporate Foundation
   i. Mission
   ii. Vision
   iii. Values

2. Management
Your business must develop an infrastructure that permits it to run successfully, without your continuous attention. This is the key to growth and, ultimately, freedom. The outcome is a business run by intelligent and creative people, using equally intelligent and creative systems.

Highlights from the Management Program include:

1. Process Development
   i. Organizational Structure
   ii. Systems Development
   iii. Business Manual
   
2. People Development
   i. Corporate Culture
   ii. Human Resources
   iii. Training
   iv. Employee Manuals

3. Marketing
You will develop a clear understanding of who your best customers are and how to satisfy their greatest needs.  As a result, you will be able to position your company as your customers’ best solution.

Highlights from the Marketing Program include:

1. Market Identification
   i. Demographics
   ii. Psychographics
   
2. Positioning

4. Finance
You don’t need to become an accountant to run a successful business. However, it is necessary that you understand and maintain an active roll in your company’s finances. Too many business owners abandon this vital part of business management as soon as they can afford a bookkeeper. Here you will develop an organized financial system that produces clear and useful financial statements, and sets up your finances so the flow of money in and out of your business is efficient and safe.

Highlights from the finance program include:

1. Financial Control Systems
2. Bookkeeping and Accounting
3. Budgeting
4. Cash Management
5. Financing
6. Pricing

5. Operations
Rapid growth is the number one killer of small business. When your business outgrows its capacity to produce, errors occur, deadlines are missed and reputations deteriorate. To bulletproof your business, you need to systemize its design, development and delivery components, giving you a level of operational control otherwise impossible to attain.

Highlights from the Operations Program include:

1. Product/Service Design
   
2. Product/Service Production
   i. Customer Service
   ii. Quality Assurance
   
3. Product/Service Delivery

6. Sales and Promotion
This second part of the Marketing program will provide you a steady stream of qualified leads and convert a predictable percentage of them into lifelong, supportive customers. This is accomplished by staying true to your message and by focusing your attention on building partnerships with your customers, rather than just making sales.

Highlights from the Sales and Promotions program include:

1. Sales
2. Promotion 
3. Promotional Budgeting
4. Publicity

Who to contact:

Contact us to find out what Wardell can do for your business.